Fueled by the unprecedented housing supply shortage and low interest rates, the demand for homes continues to surge. Regardless of the hot market, if you’re planning to list your home, it’s important for your property to stand out so you can get the highest price possible.

The Coldwell Banker® property spotlight marketing plan allows agents to use unsurpassed tools to sell your home for top dollar. Homes using the property spotlight marketing plan receive a higher sales price, which means more money in your pocket*.

Here are just a few of the benefits you’ll receive:

Professional photography services. Coldwell Banker Realty affiliated agents have access to talented local photographers who can capture beautiful photos of your home.

TV advertising. If you choose, your listing can be featured in a professionally produced spot on Coldwell Banker’s local At Home TV program.

Social media and targeted online advertising. Coldwell Banker Realty agents have the resources to make sure your home is targeted to the right audience on the most important channels, as well as receive timely leads on inquiries so they can connect with everyone who is interested.

Single-property website. Creating an exclusive property website is a standard part of our plan and an excellent way to generate more interest online.

Print and digital advertising. Your home will be advertised in one of the region’s prime print publications, so it reaches as many potential buyers as possible.

If you’re ready to sell, contact me today to learn how our property spotlight marketing plan can help you get more money for your home.


*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.