Ronald Reagan’s estate. Versace Manor. Spelling Manor. The Playboy Mansion. These are the names of some of history’s most iconic homes. Did you know that the Coldwell Banker brand has been associated with the marketing and sale of all of them? Did you know that Coldwell Banker-affiliated agents and teams also handle more than $126.9 million in luxury home sales each day?*
Leadership in the competitive luxury real estate marketplace takes persistence, innovation and most of all — a willingness to evolve. The desire to raise the bar for future generations is exactly what the Coldwell Banker brand has been doing for over a century. Today, that legacy continues as the brand unveiled a whole new identity for its luxury real estate marketing program: Coldwell Banker Global Luxury℠.
The name itself — Coldwell Banker Global Luxury — is simple, memorable and reflects the core essence of the brand. A new logo, signage and international website, ColdwellBankerLuxury.com, mark their debut to the public today. The new site will connect 750,000 luxury agents across multiple international brands and syndicate listings globally to real estate portals around the world. The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme.
“Foreign influence on the luxury market was once minimal, but today more than $100 billion in sales are attributed to foreign buyers,” said Charlie Young, president and chief executive officer, Coldwell Banker Real Estate LLC. “This shift inspired our move to Coldwell Banker Global Luxury; we know it’s crucial for our luxury property specialists to have global expertise and channels through which they can reach other real estate professionals and affluent clientele worldwide.”
Added Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC: “The Coldwell Banker brand is synonymous with luxury and our unmatched track record of selling some of the world’s most recognized homes makes us an iconic leader in the industry. The Coldwell Banker Global Luxury name is a testament to the dedication of our luxury property specialists worldwide who operate globally to meet the needs of their clients. Each enhancement made to our luxury program has demonstrated our commitment to a seamless experience for our international clients.”
The evolution of the Coldwell Banker Global Luxury program includes enhancements to the brand’s luxury certification program, a new global luxury website, worldwide distribution of its Homes & Estates magazine and global networking opportunities for luxury property specialists.
For the inside story about the evolution of the modern Coldwell Banker Global Luxury platform, read more at blog.coldwellbankerluxury.com.
*According to data based on closed and recorded transaction sides of homes sold for more than $1 million USD or more as reported by the U.S. Coldwell Banker franchise system for the calendar year 2016.
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