Are you considering whether to list your property for sale in the dead of winter or wait until after 2018 is ushered in? It’s a question real estate we hear every year as the holidays approach.

While some may think it’s too much of an inconvenience to have your house on the market during the holidays, marketing your home in this most festive season has some big advantages.

  • There are fewer homes on the market during the holidays, with less competition and a better chance for your property to stand out. In a time when inventory is already short, your home could really stand out.
  • Visitors, executives and other potential buyers have more free time to shop for a new home during the holiday season than at any other time of the year. And serious buyers never stop looking online for that dream home, making home-buying a year-round undertaking.
  • The holidays lend themselves to making your home warm and welcoming and getting buyers in the right spirit, HGTV says. Festive seasonal decorations such as Christmas lighting and evergreen wreaths can prompt potential buyers to recall their most cherished home for the holidays memories.

 

If you’re still unsure about listing your home during the holidays, your Coldwell Banker agent will work with you to determine a showing schedule that works for you and a marketing plan that will get attention. There may be fewer buyers this time of year, but just like holiday shoppers, those in the market for a new home are in a buying mood!